嗯，我记得原来果园有某个帖子问这个问题的，那时候还没有官方说法
今天我看见更新的FAQ里有这个问题，但是懒得找原来的帖子了，于是直接开新帖
Lance: If I have the pounce ability and I charge with a lance, do my iterative lance attacks get the lance's extra damage multiplier from charging?
No, for two reasons.
One, because a lance only deals extra damage when you’re riding a charging mount—not when you are charging.
Two, even if you have an unusual combination of rules that allows you to ignore the above limitation, it doesn’t makes sense that those iterative attacks gain the damage bonus. To make that second attack, you have to pull the lance back and stab forward again, and that stab doesn’t have the benefit of the charge’s momentum. (The Core Rulebook doesn’t state that you only get the damage multiplier on the first attack with a lance because when the Core Rulebook was published, there was no way for a PC to charge and get multiple attacks with a weapon in the same round, so that combination didn’t need to be addressed.)
—Sean K Reynolds, 03/01/12
简单的说，只有第一击才算冲锋，剩下的攻击次数都是普通的整轮
